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    Optimization  

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How To Improve Search Engine Position?

You Need 10 Steps Action Plan:

1.     The first step to improve search engine ranking is to understand the importance of keywords for your website optimization. This is includes:

•      Keywords Choice: Use Google AdWords Free tool to target words that do not suffer from high competition. Yet, they receive few hundreds of searches per month.

•    Keywords Positioning: Position your target keywords on the top, middle and bottom positions on your webpage.

•      Keywords Density: You may be lost among the different numbers your hear in each guide like 1%, 3%, etc. A little trick is to check the website that owns position #1 for your target keyword and apply the same density or make it a little bit higher.

2.   The proper usage of meta tags is a significant issue to improve search engine ranking. Meta tags are normally used by the major search engines to describe what is going on with your website. This includes:

•      Title Tag: Make it short, interesting and user friendly. Never forget to include your main keyword in the title.

•      Keywords Tag: Include your main keywords starting from the most significant to the least significant. A wise idea is to include only 2-3 keywords. The more keywords you enter, the less weight each one will get. 

•     Description Tag: It is not that relevant for search engine ranking optimization. Nevertheless, it is important to write it well as search engines will show this description associated with your title meta tag. Use it to make the reader curious to click on your title tag. 

•      H1 Tag: It is the header tag. It is used by the search engine to find out the most important keyword for your website. So, logically insert your main keyword in this H1 tag.

•      H2 Tag: While H1 tag is for the search engines, H2 tag is for the users. Make it attractive for your user and do not forget to include your secondary keyword there.

3.      Keep in mind that the domain name that you select for your website is also a key element for an elegant search engine ranking optimization. This includes:

•     The main domain name should be relevant to your online business and simply describes your niche.

•       Also, avoid this free website hosting companies as it decreases your credibility.

•     Name the inner pages of your website as your targeted keywords. For example, if your website has an article about top SEO companies, then name your webpage like: www.yourdomain.com/top-seo-companies.html/  

•      It seems to be clear but a lot of beginners do this mistake. Think first about your niche and then choose your domain name. Never ever do it the other way round. 

4.     Get backlinks to your website with relevant keywords. I can not stress enough how this factor is one of the most important steps to improve search engine ranking. This includes:

•      Exchange links with other webmasters: If your website of high quality, other webmasters would be happy to link to you. You may also search for free link exchange submission sites.

•      Use social bookmarking tools: With the help of this tool, you can bookmark your website in different social sites and never forget to encourage your visitors to do the same.

•      Post useful comments on forums and blogs with a backlink to your website in the signature file. Do not over do it and be sure to provide useful information rather than silly comments like "hi there, nice forum".

•    Submit your website to online directories: You need to submit your website, short description and relevant keywords for your niche to 100's of absolutely free to submit search engines and web directories.

•     Write articles and distribute them to article directories: In one word, this factor would definitely skyrocket your search engine positioning in few weeks and the best, it is FREE. 

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5.    In regard to your lucrative website optimization efforts, you will want to consider adding keyword enriched articles to your website. This makes your website appear more quickly in the search results list because you easily get decent positions for your articles keywords.

6.     When it comes to improve search engine ranking, you want to think outside the box. You want to be creative and original. Think about good ideas for your web development strategy and always avoid cheap and poor web design methodologies.

7.    One proven step on your way to get top search engine position, is to pay attention to what other online businesses are doing in this regard. You can learn from the successes and failures of other home based business enterprises.

8.    One proven technique to improve search engine ranking optimization is to create a sitemap for your website. This helps you in two ways:

• Search engines will index many of your inner pages as well and not only the homepage.

• Your website visitors will enjoy their time navigating your site.

9.    If you are serious serious about ethical search engine optimization, then keep the following serious points in mind:

• Never make your keyword density more than 5%

• Insert your keywords very naturally in your webpage.

• Use 2-3 similar keywords to your main keyword among your webpage.

• Use technique 4 to get links to your inner home pages and not only your home page.

• You must avoid all these blackhat seo training.

10.  Know your competitors: Never ever try to target a search engine top position for a keyword without having a look at the top 10 websites for this keyword on Google.  Check the following:

•      Website Page Rank: If your competitors' webpage has a rank of 6 or more, then do not try to compete against them. Search for lower competitive keywords.

•      Home or Inner Page: If your competitors target this keyword as the main keyword for his home page, so do not target for your inner home page. Rather, do it for your home page too.

•      Keyword Density: If your competitor's keyword density is around 5% then do it too. But do it let your keyword density exceed 5%.