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What is the #1 Tweak to Optimize Your
Search
Engine Marketing Setup?
It is an obvious fact that each online business owner should know not
little but a lot about search engine marketing setup. This idea involves
optimizing your website for the search engines to think that your
website provides useful and rich-content information and, therefore, you
will be able to improve search engine ranking.
This is especially effective since paid advertising like pay per click
is relatively expensive and sometimes not affordable by most of the
beginners who are on a limited budget. On the other side, organic
traffic resulted from ethical search engine optimization (SEO) is free
and targeted providing that you avoid any black-hat SEO training.
Therefore, search engine marketing setup must be at the top of your list
when you like to spread the word about your business. To this end, you
should target the proper keywords.
But the interesting question is: What are the proper keywords?
If you browse different articles on small business website optimization
or consult any small business SEO agency that offers push promotion for
websites, you will always find this sentence: "You should target the
keywords that receive high traffic and enjoy low competition".
From my point of view, this answer is not sufficient as it is not clear
what high and low are. Are 100 queries per day high volume? If yes, then
should you consider 90 searches per day a low volume?
Furthermore, if
your target keyword is targeted by other 100 websites, should you
consider this competition high or low?
In case these 100 websites can be considered as a low competition,
should 150 websites considered as a high competition? So, in other
words, what is the meaning of high and low here? And this is exactly the
point I try to clarify in this article.
Briefly, to target the best search engine marketing setup, you should
target the keywords that receive "high enough" traffic per month and at
the same time enjoy "low enough" competition.
a) What does high enough traffic mean?
The answer depends on your business and your goals. To succeed in online
business, you should decide your goal versus time. I.e. you should plan
how much money you like to earn and after how many months.
So, let us assume you like to earn $1000 per month. Then, you should
drive visitors to your website that make you $1000 per month and this
traffic is your "high enough traffic". But the new question is how to
calculate this traffic accurately?
You can simply use this formula:
Total Income per Month= Number of Visitors per Month x Conversion Rate x
Income per Sale
In the above mentioned formula, all factors are known except the number
of visitors per month. Specifically:
Income per sale is the amount of money or commission you earn when you
achieve a sale.
Conversion rate is the percentage of the whole visitors who may buy from
you. For example, if 3 out of 100 visitors decided to buy your product,
then you conversion rate is 3%. This factor depends on your product,
sales letter, etc.
You may calculate with 3% conversion rate, but I like to design my
search engine marketing setup using a conversion rate of 1% as this is a
very realistic rate.
Total income per month is simply the desired income you like to earn per
month, which is in this example our $1000.
So, now you can calculate how many visitors per month you should drive
to your website in order to achieve the desired income. In case you like
to earn more you may work on increasing the amount of visitors to your
website or you should try to increase the conversion rate.
Increasing the amount of visitors to your website involves:
- Ethical optimization of your website by combining online and offline
optimization.
- Submit more articles to get more quality back links.
- Update your website frequently.
- Combine article marketing and web 2.0 services.
Increasing the conversion rate of your website involves:
- Optimize your sales letter with realistic promises.
- Offer your visitors an extra free bonus.
- Mention a deadline that should be met in order to get the extra bonus.
b) What does low enough competition mean?
To check the competition of a certain keyword, insert your target
keyword between double quotes in Google to see how many other websites
that are optimized for the same keyword. You may get a number between 0
and thousands of websites that you have to compete against them.
The answer to the question of a "low enough competition"
is depending
100% on where you are going to submit your articles. Yes, this is
correct as it is relatively sure that Google loves some certain websites
and if your article -which should be optimized around a certain
keyword-, is submitted there, then it has a better chance to appear on
Google's first page.
Some of the websites that Google certainly love are: ezinearticles.com,
Squidoo.com, UsFreeads.com and any Wordpress Blog. So, consider these
cases for your search engine marketing setup:
- Ezinearticles.com: Is the best place to submit if the number of
competitors is around 10,000 websites.
- Squidoo.com: Is the best place to submit if the number of competitors
is around 5,000 websites.
- UsFreeads: Is the best place to submit if the number of competitors is
around 3,000 websites.
- Wordpress Blog: Is the best place to submit if the number of
competitors is around 1,000 websites.
It is important to notice that the above results are my results based on
trial and error procedures and there is always no guarantee, if we talk
about Google. However, the above results are obtained consistently for 6
months now and, therefore; it is worth to give it a try when you plan
the next campaign.
This article focused a spot of light on an important issue about how to
mathematically define the words low competition and high traffic. So,
now you are ready to exactly decide which keywords you should target
when you think of starting your search engine marketing setup.
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